Audience Centric | Strategy · Marketing · Content · Biz Dev
Creative strategist breaking out beyond social media
Lauren thinks systemically often creating connections on the fly. As a creative and holistic thinker, she seamlessly adjusts her focus between nuanced details and big-picture implications. This innate skillset drives her problem-solving & team leadership.
She built her career in startups and communication agencies with audience-first approaches. Expanding into business development and product marketing most recently with a focus on the productization of professional services & SaaS offerings for a creator economy platform.
Expertise at a Glance
Social · Influencer Marketing 10+ Years
Led cross-departmental teams 5+ Years
Content Strategy/Production 7+ Years
Operations/Sales Enablement 2+ Years
Product Marketing ~2 Years
—
Lauren developed her professional perspective through her graduate studies in network theory and futurism at Georgetown University's Communication, Culture & Technology program.
A recent boomerang returning to North Carolina after 15 years in NYC, DC and Philly, Lauren is getting reacquainted with her home state again.
Ask her about oysters, comedy, art classes, wandering hiking trails, and learning to surf in middle age.
Contact:
barnett.lauren@gmail.com
Top to Bottom: LB in Brooklyn; Stack of Books from graduate school; Improv ‘graduate’ certificate; Carissa Moore, 5x WSL Champion + First Olympic Gold Medal in surfing, on virtual client call